Statistical brand switching model: an Hidden Markov approach

被引：0
作者：
K. Kumaraswamy
N. Ch. Bhatracharyulu
机构：
[1] Kaloji Narayana Rao University of Health Sciences,Department of Statistics, University College of Science
[2] Osmania University,undefined
来源：
OPSEARCH | 2023年 / 60卷
关键词：
Consumer behavior; Hidden Markov model; Loyalty; Repeated purchase; Switching pattern; C13; C45; C61; M31;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Customer’s choice study described as the state of decisions and actions which influence the purchase behavior. The purchase process is influenced by inheritably hidden factors that create stimuli to purchase repeatedly or switching among the products. A statistical model is constructed to capture and quantify the relationships between the attitudes of the consumers. The statistical model used for the estimating the optimum possible sequence probabilities in repeat purchase and switching behavior.
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页码：942 / 950
页数：8
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