An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population

被引：0
作者：
A. Ant Ozok
June Wei
机构：
[1] University of Maryland,Department of Information Systems
[2] University of West Florida,Department of Management/Management Information Systems
来源：
Electronic Commerce Research | 2010年 / 10卷
关键词：
M-commerce; E-commerce; Usability; User preferences; Survey design;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
To determine the differences in user preferences between electronic and mobile commerce in consumer shopping, a 25-item survey concerning usability aspects of the two media was implemented on one hundred and eighteen college e-shoppers with experience in mobile devices. The Mobile Commerce Comparison Survey (MCCS) had four validated comparison factors: human factors-related, interface features, product-, and service-related factor. The comparison concludes that usability issues are perceived to be behind in m-commerce, and that m-commerce should be a shopping medium complementary to classic e-commerce rather than a direct alternative to it. Future studies may include empirical usability experiments for m-commerce tasks.
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页码：111 / 137
页数：26
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