Corporate Social Performance and Corporate Reputation: Two Interwoven Perspectives

被引：56
作者：
de Quevedo-Puente E. [1 ]
de la Fuente-Sabaté J.M. [1 ]
Delgado-García J.B. [1 ]
机构：
[1] Departamento de Economía y Administración de Empresas, Facultad de CC.EE. y Empresariales, Burgos
来源：
Corporate Reputation Review | 2007年 / 10卷 / 1期
关键词：
convergence; corporate reputation; corporate social performance; legitimation process; stakeholders;
D O I：
10.1057/palgrave.crr.1550038
中图分类号：
学科分类号：
摘要：
The conceptual closeness between corporate social performance (CSP) and corporate reputation (CR) and their convergence toward a common stakeholder framework has resulted in a concurrence of empirical analysis that has muddled the two lines of research. This paper tries to clear up the interrelation between CSP and CR. These concepts are linked by firm legitimation, a process that translates past performance into an expectation for the future. Legitimation transforms CSP, an objective flow variable, into CR, a perceptual stock variable. © 2007, Palgrave Macmillan Ltd.
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页码：60 / 72
页数：12
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