Exploiting your assets

Is total content management anything more than a passing fashion? Publishers, who have typically outsourced any “management” of their content need to begin to take content management more seriously. Properly managed content will be needed to deliver many of the promised financial benefits of future technology. One of the most important side effects of effective content management is the delivery of much higher quality descriptive metadata. It is too easy to see content management as a purely technical challenge. Many of the most crucial issues relate to changing deeply engrained practices in the publication process.