Explicating corporate heritage, corporate heritage brands and organisational heritage

被引:0
作者
John M T Balmer
Mario Burghausen
机构
[1] Brunel Business School,
[2] Brunel University London,undefined
来源
Journal of Brand Management | 2015年 / 22卷
关键词
corporate heritage; corporate heritage brands; corporate heritage identity; organisational heritage;
D O I
暂无
中图分类号
学科分类号
摘要
Recently, considerable academic and management interest has focussed on corporate heritage and, in particular, on the corporate heritage brand notion. This article provides a thorough overview of the field and includes latest developments in the territory including the formal introduction of the organisational heritage concept. Drawing on the extant literature, the article explores five themes relating the broad corporate heritage field: contexts, foundations, fundamentals, advances and empirical insights. This overview also examines key constructs within the domain including corporate heritage brands, corporate heritage identity and organisational heritage. Both theoretical and managerial aspects of the field are addressed. Reference is made to recent empirical contributions and to prominent case study research from Great Britain and China, namely Shepherd Neame (Britain’s oldest brewery with an official founding date of 1698) and Tong Ren Tang (the renowned traditional Chinese medicine corporate brand dating back to 1669).
引用
收藏
页码:364 / 384
页数:20
相关论文
共 132 条
[1]  
Aaker DA(2004)Leveraging the corporate brand California Management Review 46 6-18
[2]  
Balmer JMT(1994)The BBC’s corporate identity: Myth, paradox and reality Journal of General Management 19 33-49
[3]  
Balmer JMT(1995)Corporate branding and connoisseurship Journal of General Management 21 24-46
[4]  
Balmer JMT(1998)Corporate identity and the advent of corporate marketing Journal of Marketing Management 14 963-996
[5]  
Balmer JMT(2001)Corporate identity, corporate branding and corporate marketing – Seeing through the fog European Journal of Marketing 35 248-291
[6]  
Balmer JMT(2008)A resource-based view of the British monarchy as a corporate brand International Studies of Management and Organization 37 20-44
[7]  
Balmer JMT(2009)Scrutinising the British monarchy: The corporate brand that was shaken, stirred and survived Management Decision 47 639-675
[8]  
Balmer JMT(2011)Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy European Journal of Marketing 45 1380-1398
[9]  
Balmer JMT(2011)Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II’s Diamond Jubilee (1952–2012) Journal of Brand Management 18 517-544
[10]  
Balmer JMT(2011)Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm European Journal of Marketing 45 1329-1352