共 132 条
[1]
Aaker DA(2004)Leveraging the corporate brand California Management Review 46 6-18
[2]
Balmer JMT(1994)The BBC’s corporate identity: Myth, paradox and reality Journal of General Management 19 33-49
[3]
Balmer JMT(1995)Corporate branding and connoisseurship Journal of General Management 21 24-46
[4]
Balmer JMT(1998)Corporate identity and the advent of corporate marketing Journal of Marketing Management 14 963-996
[5]
Balmer JMT(2001)Corporate identity, corporate branding and corporate marketing – Seeing through the fog European Journal of Marketing 35 248-291
[6]
Balmer JMT(2008)A resource-based view of the British monarchy as a corporate brand International Studies of Management and Organization 37 20-44
[7]
Balmer JMT(2009)Scrutinising the British monarchy: The corporate brand that was shaken, stirred and survived Management Decision 47 639-675
[8]
Balmer JMT(2011)Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy European Journal of Marketing 45 1380-1398
[9]
Balmer JMT(2011)Corporate heritage brands and the precepts of corporate heritage brand management: Insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011) and Queen Elizabeth II’s Diamond Jubilee (1952–2012) Journal of Brand Management 18 517-544
[10]
Balmer JMT(2011)Corporate marketing myopia and the inexorable rise of a corporate marketing logic: Perspectives from identity-based views of the firm European Journal of Marketing 45 1329-1352