Initial Evidence on the Impact of Big Data Implementation on Firm Performance

被引:0
|
作者
Cheng-Kui Huang
Tawei Wang
Tzu-Yen Huang
机构
[1] National Chung Cheng University,Department of Business Administration
[2] DePaul University,School of Accountancy and MIS
来源
关键词
IT business value; Big data; Firm performance; First mover;
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学科分类号
摘要
Big data has been widely discussed for several years. However, whether the implementation of big data really bring in observable benefits on firm performance remains a critical issue for the top management team. In this study, we investigate the association between big data implementation and the corresponding financial performance, productivity, and market value. Our results demonstrate that big data implementation is positively related to an improvement in financial performance and the market value but such effect is not stronger for first movers. Implications are discussed.
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页码:475 / 487
页数:12
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