Measuring Corporate Social Responsibility

被引：56

作者：

Márquez A. ^{[1
]}

Fombrun C.J. ^{[2
]}

机构：

[1] The Reputation Institute, New York, NY

来源：

Corporate Reputation Review | 2005年 / 7卷 / 4期

关键词：

advertising; brand; communications; corporate branding; e-communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder;

D O I：

10.1057/palgrave.crr.1540228

中图分类号：

学科分类号：

摘要：

The explosive growth in the demand for ratings of corporate social responsibility (CSR) has resulted in a marked increase in the number of groups supplying CSR ratings to investors and consumers. The purpose of this paper is to show: — how important and varied these groups are; — the trend in the CSR business; — the added value of these ratings for business credibility with investors and consumers. © 2005, Palgrave Macmillan.

引用

页码：304 / 308

页数：4