Passive social network site usage and online compulsive buying tendency among female undergraduate students: a multiple mediation model of self-esteem and materialism

被引:0
作者
Yueli Zheng
Dongmei Zhao
Xiujuan Yang
Liangshuang Yao
Zongkui Zhou
机构
[1] Guangdong University of Finance,Institute of Applied Psychology, School of Public Administration
[2] Shenzhen Mental Health Center/Shenzhen Kangning Hospital,State Key Laboratory of Chemical Oncogenomics, Guangdong Provincial Key Laboratory of Chemical Genomics
[3] Peking University Shenzhen Graduate School,School of Psychology
[4] Henan University,Key Laboratory of Adolescent Cyberpsychology and Behavior (CCNU)
[5] Ministry of Education,School of Psychology
[6] Central China Normal University,undefined
来源
Current Psychology | 2024年 / 43卷
关键词
Passive SNS usage; Online compulsive buying tendency; Self-esteem; Materialism; Female undergraduate students;
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学科分类号
摘要
Research has shown that passive social network site (SNS) usage is a risk factor for online compulsive buying tendency among female undergraduate students. The mediation processes behind this association, however, are not well understood. Coming from a motivational psychology perspective, the current study examined the mediating roles of self-esteem (internal need) and materialism (external motivation) in the association between passive SNS usage and online compulsive buying tendency. A sample of 831 female undergraduate students (mean age = 20.17 years, SD = 1.46) was recruited, and the passive SNS usage scale, the Rosenberg self-esteem scale, the materialism scale, and the online compulsive buying tendency scale were used for data collection. After controlling the frequency of and amount spent on online purchases, the results indicated that: (1) passive SNS usage, self-esteem, materialism and online compulsive buying tendency were significantly correlated with each other; (2) passive SNS usage was significantly positively associated with online compulsive buying tendency; (3) self-esteem and materialism partially mediated this association. Specifically, the mediation effect included the parallel mediation effect of self-esteem and materialism, as well as the sequential mediation effect of self-esteem and materialism. These findings highlight the mechanisms which can help explain how passive SNS usage relates to online compulsive buying tendency among female undergraduate students.
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页码:13642 / 13653
页数:11
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