Messung und Wirkung von Netzeffekten in der ökonomischen Forschung

被引：0
作者：
Clement M. [1 ]
Schollmeyer T. [2 ]
机构：
[1] Lehrstuhl für Marketing und Medienmanagement, Institut für Marketing und Medien, Universität Hamburg, 20146 Hamburg
[2] Lehrstuhl für Betriebswirtschaftslehre mit Schwerpunkt Marketing und Services, Universität Passau, 94032 Passau
来源：
Journal für Betriebswirtschaft | 2009年 / 58卷 / 4期
关键词：
D O I：
10.1007/s11301-008-0041-7
中图分类号：
学科分类号：
摘要：
Network externalities influence marketing strategies for many innovative goods. We show how network externalities have been measured for specific industries in prior research and compare the various theoretical and empirical results in this paper. Our analysis focuses on research explicitly addressing the effects of network externalities on consumer's behaviour. Based on the overview of empirical findings we develop implications for managers and scientists and discuss shortcomings of the prior research. Our analysis separates the findings in the respective industries to synthesize the various effects of direct and indirect network externalities. We find strong empirical support for the existence of network externalities, but identify substantial research opportunities. © Wirtschaftsuniversität Wien, Austria 2008.
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页码：173 / 207
页数：34
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