Differences in the perception of a mass media information campaign on drug and alcohol consumption

被引:0
|
作者
I Godin
S Dujardin
J Fraeyman
G Van Hal
机构
[1] School of Public Health Université Libre de Bruxelles,
[2] Medische sociologie en gezondheidsbeleid Universiteit Antwerp,undefined
关键词
Young People; Telephone Survey; Alcohol Industry; Health Promotion Campaign; Commercial Marketing;
D O I
10.1186/0778-7367-67-4-161
中图分类号
学科分类号
摘要
The two-month mass media campaign in Belgium on drug and alcohol consumption "Alcohol and other drugs. The facts and fictions" initiated in January 2008 has been evaluated shortly after by a phone survey. This article reports some indicators on the public awareness of the campaign, and the differences in the perception according to age groups and education levels.
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