Beyond choice architecture: advancing the science of changing behaviour at scale

被引：0
|
作者：
Theresa M. Marteau
Paul C. Fletcher
Marcus R. Munafò
Gareth J. Hollands
机构：
[1] University of Cambridge,Department of Public Health and Primary Care
[2] University of Cambridge,Department of Psychiatry
[3] University of Bristol,Department of Public Health and Primary Care
[4] School of Psychological Science,undefined
[5] University of Cambridge,undefined
来源：
BMC Public Health | / 21卷
关键词：
Choice architecture; Behaviour; Changing behaviour;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
Addressing the global threats to population and planetary health requires changing many behaviours at scale. This demands consideration not only of the effect size of an intervention but also its reach – the proportion of the population exposed to the intervention.
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