airline alliances;
pricing;
revenue management;
capacity management;
continuous nesting;
bid price;
global distribution systems;
inventory;
reservation system;
D O I:
10.1057/palgrave.rpm.5170130
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摘要:
Revenue management poses some unique challenges for members of an airline alliance who want to synchronise decision-making to maximise revenues across the alliance network. This paper discusses key challenges in alliance revenue management and its impacts on pricing and capacity planning. Key steps that should be taken into consideration to maximise alliance network revenues are outlined.
机构:
Department of Economics, Finance and Quantitative Analysis, Coles College of Business, Kennesaw State University, Kennesaw, GA 30144Department of Economics, Finance and Quantitative Analysis, Coles College of Business, Kennesaw State University, Kennesaw, GA 30144
MacDonald L.
Rasmussen H.
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机构:
Department of Applied Mathematics, University of Western OntarioDepartment of Economics, Finance and Quantitative Analysis, Coles College of Business, Kennesaw State University, Kennesaw, GA 30144
机构:
Simon-Kucher and Partners, Strategy and Marketing Consultants, MilanSimon-Kucher and Partners, Strategy and Marketing Consultants, Milan
Zatta D.
Kolisch R.
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机构:
TUM School of Management, Technische Universität München, Arcisstr. 21, MünchenSimon-Kucher and Partners, Strategy and Marketing Consultants, Milan