Innovative application of artificial intelligence in a multi-dimensional communication research analysis: a critical review

Artificial intelligence (AI) imitates the human brain’s capacity for problem-solving and making decisions by using computers and other devices. People engage with artificial intelligence-enabled products like virtual agents, social bots, and language-generation software, to name a few. The paradigms of communication theory, which have historically put a significant focus on human-to-human communication, do not easily match these gadgets. AI in multidimensional touch is the subject of this review article, which provides a comprehensive analysis of the most recent research published in the field of AI, specifically related to communication. Additionally, we considered several theories and models (communication theory, AI-based persuasion theory, social exchange theory, Frames of mind, Neural network model, L-LDA model, and Routine model) to explain a complex phenomenon and to create a conceptual framework that is appropriate for this goal and a voluntary relationship between two or more people that lasts for an extended period. Communication and media studies focus on human–machine communication (HMC), a rapidly developing research area. It is our intention to continue investigating the beneficial and detrimental effects of artificial intelligence on human communication as well as to identify novel concepts, theories, and challenges as the research process develops. © The Author(s) 2024.