Review of literature - Future research suggestions: Private label brands: Benefits, success factors and future research

被引：74
作者：
Hyman M.R. [1 ]
Kopf D.A. [2 ]
Lee D. [3 ]
机构：
[1] Department of Marketing, New Mexico State University, Las Cruces, NM
[2] Department of Marketing, University of WisconsinWhitewater, Whitewater, WI
[3] Departmentof Marketing, Dong-A University, Pusan
来源：
Journal of Brand Management | 2010年 / 17卷 / 5期
关键词：
private label brands; national brands; studies on private label brands; benefits of private label brands;
D O I：
10.1057/bm.2009.33
中图分类号：
学科分类号：
摘要：
As the worldwide market share of private label brands (PLBs) increases, the importance of PLB-related research increases. Previous PLB-related literature reviews - none published since 2004, which is before roughly 45 per cent of published empirical and theoretical studies on PLBs - were either written for a general business audience or summarized a small subset of scholarly literature. In contrast, this article focuses on the corpus of empirical and theoretical PLB-related scholarly research from the past two decades. After distilling the gains retailers and manufacturers may realize from PLBs and the factors that encourage PLB profitability, it presents a framework for future research. © 2010 Macmillan Publishers Ltd.
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收藏
页码：368 / 389
页数：21
相关论文
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