Customer Response to Carbon Labelling of Groceries

被引：256

作者：

Vanclay J.K. ^{[1
]}

Shortiss J. ^{[2
]}

Aulsebrook S. ^{[1
]}

Gillespie A.M. ^{[1
]}

Howell B.C. ^{[1
]}

Johanni R. ^{[1
]}

Maher M.J. ^{[1
]}

Mitchell K.M. ^{[1
]}

Stewart M.D. ^{[1
]}

Yates J. ^{[1
]}

机构：

[1] School of Environmental Science and Management, Southern Cross University, Lismore, NSW 2480

[2] East Ballina Foodworks, East Ballina, NSW 2478

来源：

Journal of Consumer Policy | 2011年 / 34卷 / 1期

关键词：

Carbon label; Consumer environmental purchasing behaviour; Ecological footprint; Emissions reduction; Green consumers;

D O I：

10.1007/s10603-010-9140-7

中图分类号：

学科分类号：

摘要：

Thirty-seven products were labelled to indicate embodied carbon emissions, and sales were recorded over a 3-month period. Green (below average), yellow (near average), and black (above average) footprints indicated carbon emissions embodied in groceries. The overall change in purchasing pattern was small, with black-labelled sales decreasing 6% and green-labelled sales increasing 4% after labelling. However, when green-labelled products were also the cheapest, the shift was more substantial, with a 20% switch from black- to green-label sales. These findings illustrate the potential for labelling to stimulate reductions in carbon emissions. © 2010 Springer Science+Business Media, LLC.

引用

页码：153 / 160

页数：7

共 41 条

[11] Ehrenberg A.S.C., Repeat buying: Facts, theory and applications, Journal of Empirical Generalisations in Marketing Science, 5, pp. 392-770, (2000)
[12] Erskine C.A., Collins L., Eco-labelling: Success or failure?, The Environmentalist, 17, pp. 125-133, (1997)
[13] Garnaut R., The Garnaut Climate Change Review, (2008)
[14] Grankvist G., Dahlstrand U., Biel A., The impact of environmental labelling on consumer preference: Negative vs. positive labels, Journal of Consumer Policy, 27, pp. 213-230, (2004)
[15] Grankvist G., Lekedal H., Marmendal M., Values and eco- and fair-trade labelled products, British Food Journal, 109, pp. 169-181, (2007)
[16] Grunert K.G., Wills J.M., A review of European research on consumer response to nutrition information on food labels, Journal of Public Health, 15, pp. 385-399, (2007)
[17] Harris S.M., Does sustainability sell? Market responses to sustainability certification, Management of Environmental Quality, 18, pp. 50-60, (2007)
[18] Howard P.H., Central Coast consumers want more food-related information, from safety to ethics, California Agriculture, 60, pp. 14-19, (2006)
[19] Kramer K.J., Moll H.C., Nonhebel S., Wilting H.C., Greenhouse gas emissions related to Dutch food consumption, Energy Policy, 27, pp. 203-216, (1999)
[20] Laroche M., Bergeron J., Barbaro-Forleo G., Targeting consumers who are willing to pay more for environmentally friendly products, Journal of Consumer Marketing, 18, pp. 503-520, (2001)

← 1 2 3 4 5 →