Customer Response to Carbon Labelling of Groceries

被引：265

作者：

Vanclay J.K. ^{[1
]}

Shortiss J. ^{[2
]}

Aulsebrook S. ^{[1
]}

Gillespie A.M. ^{[1
]}

Howell B.C. ^{[1
]}

Johanni R. ^{[1
]}

Maher M.J. ^{[1
]}

Mitchell K.M. ^{[1
]}

Stewart M.D. ^{[1
]}

Yates J. ^{[1
]}

机构：

[1] School of Environmental Science and Management, Southern Cross University, Lismore, NSW 2480

[2] East Ballina Foodworks, East Ballina, NSW 2478

来源：

Journal of Consumer Policy | 2011年 / 34卷 / 1期

关键词：

Carbon label; Consumer environmental purchasing behaviour; Ecological footprint; Emissions reduction; Green consumers;

D O I：

10.1007/s10603-010-9140-7

中图分类号：

学科分类号：

摘要：

Thirty-seven products were labelled to indicate embodied carbon emissions, and sales were recorded over a 3-month period. Green (below average), yellow (near average), and black (above average) footprints indicated carbon emissions embodied in groceries. The overall change in purchasing pattern was small, with black-labelled sales decreasing 6% and green-labelled sales increasing 4% after labelling. However, when green-labelled products were also the cheapest, the shift was more substantial, with a 20% switch from black- to green-label sales. These findings illustrate the potential for labelling to stimulate reductions in carbon emissions. © 2010 Springer Science+Business Media, LLC.

引用

页码：153 / 160

页数：7

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