Radical behaviorist interpretation: Generating and evaluating an account of consumer behavior

被引：0
作者：
Gordon R. Foxall
机构：
[1] Keele University,
来源：
The Behavior Analyst | 1998年 / 21卷
关键词：
radical behaviorist interpretation; consumer behavior; economic psychology;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This article considers an approach to the radical behaviorist interpretation of complex human social behavior. The chosen context is consumer psychology, a field currently dominated by cognitive models of purchase and consumption. The nature of operant interpretation is considered, and several levels of operant analysis of complex economic behavior in affluent marketing-oriented economies are developed. Empirical evidence for the interpretation is considered, and a case is made for the qualified use of the hypothetico-deductive method in the appraisal of operant interpretations of complex behaviors.
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页码：321 / 354
页数：33
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