Mixed methods in international business research: A value-added perspective

被引：0
作者：
Hurmerinta-Peltomäki L. [1 ]
Nummela N. [1 ]
机构：
[1] Department of Marketing, Turku School of Economics and Business Administration, Turku
来源：
Management International Review | 2006年 / 46卷 / 4期
关键词：
Research Process; Mixed Method; International Business; Knowledge Creation; Initiation Phase;
D O I：
10.1007/s11575-006-0100-z
中图分类号：
学科分类号：
摘要：
■ The paper considers the use of mixed methods in international business research by reviewing empirical studies in four major journals. A total of 484 articles were reviewed, 68 of which had applied a mixed method strategy. ■ In our analysis we categorize mixed methods according to their use in different stages of the research process and provide a range of alternative designs for mixing qualitative and quantitative methods. © Gabler Verlag 2006.
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页码：439 / 459
页数：20
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