How Much Is Leisure Worth? Direct Measurement with Contingent Valuation

This paper uses a contingent value survey in a Rocky Mountain city to measure the national income accounting value of leisure activities. Such direct measurement avoids shortcomings of the previously used labor value approach and individually values various types of leisure, e.g., napping and socializing. The results of the study indicate promise for this measurement approach but also raise some issues that require further research. Included are suggestions for overcoming problems discovered with this method and for future research.