Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals

被引：0
作者：
Kumar C. Rallapalli
Scott J. Vitell
Sheryl Szeinbach
机构：
[1] Troy State University Dothan,
来源：
Journal of Business Ethics | 2000年 / 24卷
关键词：
Distribution Norm; Economic Growth; Marketing; Correlation Analysis; Empirical Study;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
This study explores the relationships among marketers' deontological norms and their personal values. Based on the review of theoretical works in the area of marketing, hypotheses concerning the relationships among marketers' norms and their personal values were developed and tested. Data were collected from 249 marketing professionals. Results from canonical correlation analysis generally indicate that marketers' norms can be partly explained by personal values. Marketers' pricing and distribution norms, information and contract norms, and norms pertaining to marketers' honesty and integrity were significantly related to the personal values emphasizing "excitement," "warm relationships with others," "fun and enjoyment in life," and "a sense of accomplishment."
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页码：65 / 75
页数：10
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