Lost in the crowd? Using eye-tracking to investigate the effect of complexity on attribute non-attendance in discrete choice experiments

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作者
Jean Spinks
Duncan Mortimer
机构
[1] Monash University,Centre for Health Economics
[2] Griffith University (Logan Campus - LO3 2.15),Centre for Applied Health Economics, Menzies Health Institute (Queensland)
来源
BMC Medical Informatics and Decision Making | / 16卷
关键词
Attribute non-attendance; Complexity; Information processing; Eye tracking; Complementary medicine; Labelling;
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