The effect of Internet general privacy concern on customer behavior

被引：91
作者：
Castañeda J.A. [1 ]
Montoro F.J. [1 ]
机构：
[1] Faculty of Economics and Business, Department of Marketing and Market Research, University of Granada, 18071 Granada, Campus Universitario de Cartuja s/n
来源：
Electronic Commerce Research | 2007年 / 7卷 / 02期
关键词：
Familiarity with the website; Information control; Information sensitivity; Intention to provide personal data online; Privacy concern;
D O I：
10.1007/s10660-007-9000-y
中图分类号：
学科分类号：
摘要：
Privacy and its related variables are important determinants of customer behavior in the electronic market. This paper aims to examine the concern for customer privacy on the Internet, mainly with regard to disclosing personal information online. Furthermore, by establishing an experimental situation, we will analyze how this behavior is influenced by familiarity with the website sponsor, the level of control over the information the customer has and the sensitivity of the information requested. The results indicate that all the above-mentioned variables (except familiarity) have a significant impact on consumer online behavior. © Springer Science+Business Media, LLC 2007.
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页码：117 / 141
页数：24
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