The International Business Ethics Index: Asian Emerging Economies

被引:0
作者
John Tsalikis
Bruce Seaton
Tiger Li
机构
[1] Florida International University,Department of Marketing
来源
Journal of Business Ethics | 2008年 / 80卷
关键词
business ethics; consumer sentiments; business ethics index; BEI; China; India;
D O I
暂无
中图分类号
学科分类号
摘要
The systematic measurement of consumers’ sentiments toward business ethical practices is expanded to two emerging economies in Asia (China and India). The Chinese were very optimistic about the future ethical behavior of businesses, while the Indians recorded the lowest BEI scores yet. Chinese consumers were very concerned with product issues, while Indians were concerned equally about low quality products and excessive prices.
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页码:643 / 651
页数:8
相关论文
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