The Qualitative and Quantitative Models for Performance Measurement Systems: The Agile Service Development

被引:0
作者
Ling-Zhong Lin
Tsuen-Ho Hsu
机构
[1] Shih Chien University,Department of Marketing Management
[2] National Kaohsiung First University of Science and Technology,Department of Marketing and Distribution Management
来源
Quality and Quantity | 2008年 / 42卷
关键词
new service development; performance measurement; agile; fuzzy sets;
D O I
暂无
中图分类号
学科分类号
摘要
A decision model for selection using analytic hierarchy process (AHP), however, they did not consider interdependence property but consider independence property among alternatives or criteria. It could become inadequate in measurement of actual performance of the decision process. In order to reduce the decision gap, this paper considers when independence among different elements of a system assumption is violated and takes into account the degree of the interdependence among them. The fuzzy analytic network process (FANP) approach with agile theory is developed to apply in analyzing the new service development in the wholesale center. The FANP could not only offer a hierarchy framework more efficiency and accuracy but also improve human judgment on the importance of requirements involving imprecise and vague. The technique has proved useful for comparing the importance among the determinants of agile for new service development in decision maker’s mind, including agile cost, time, robustness and scope. The empirical result points out that “Diverse designs” of new service development is the best choice for the wholesale center, following as “Service extended” and “Technological core”.
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页码:445 / 476
页数:31
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