Using technology to bring online convenience to offline shopping

被引：0
|
作者：
Marnik G. Dekimpe
Inge Geyskens
Katrijn Gielens
机构：
[1] Marketing at Tilburg University,Department of Marketing
[2] KU Leuven,undefined
[3] University of North Carolina at Chapel Hill,undefined
来源：
Marketing Letters | 2020年 / 31卷
关键词：
Retailing; Technology; Convenience; Brick-and-mortar; Online;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
In spite of the growing success of the online channel, brick-and-mortar stores can continue to play a pivotal role in consumers’ shopper journey. We discuss how technology can be a key enabler by allowing physical stores to offer the level of convenience consumers have become used to in the online channel.
引用
收藏
页码：25 / 29
页数：4
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