The Proliferation of Piracy in the Publishing Supply Chains of Emerging Countries: A Study in Vietnam

被引：1

作者：

Nguyen T.N. ^{[1
]}

Nguyen T.D. ^{[2
]}

Nguyen H.G. ^{[3
]}

Dinh T.B. ^{[2
]}

机构：

[1] Faculty of Marketing, Thuongmai University, Ho Tung Mau Road, Hanoi

[2] Department of Marketing Management, Thuongmai University, Ho Tung Mau Road, Hanoi

[3] Department of Marketing Principles, Thuongmai University, Ho Tung Mau Road, Hanoi

来源：

Publishing Research Quarterly | 2017年 / 33卷 / 4期

关键词：

Higher education books; Photocopied textbooks; Piracy; Publishing industry; Vietnam;

D O I：

10.1007/s12109-017-9549-9

中图分类号：

学科分类号：

摘要：

Book piracy is a significant problem throughout the world and particularly in emerging countries. Such a phenomenon is costly to all participants in the publishing supply chain. This paper aims to investigate factors that influence Vietnamese students’ purchases of photocopied textbooks. The findings reveal that students’ purchases are motivated by their perceived value, subjective norms representing social influence and the lack of regulation enforcement. Using these findings, this paper suggests interventions for policymakers, publishers, distributors and universities to limit the purchase of pirated textbooks as well as to improve the value of original textbooks. © 2017, Springer Science+Business Media, LLC.

引用

页码：477 / 482

页数：5