E-commerce: protecting purchaser privacy to enforce trust

被引：0
作者：
Giannakis Antoniou
Lynn Batten
机构：
[1] The Philips College,Department of Computing & Information Systems
[2] Deakin University,School of Information Technology
来源：
Electronic Commerce Research | 2011年 / 11卷
关键词：
Trust; E-commerce; C2B; Privacy;
D O I：
暂无
中图分类号：
学科分类号：
摘要：
It has been well documented that lack of trust between commercial entities and purchasers can restrict the potential of e-commerce. This may be because the purchaser is required to provide personal information to the commercial entity, which may then be abused, or because the purchaser may be suspicious that after payment has been processed, the goods purchased will not arrive. The challenge for the researcher is to determine the e-commerce model which maximizes the trust a purchaser has when shopping online.
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页码：421 / 456
页数：35
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