Editorial: Understanding the behaviour of financial services consumers: A research agenda

被引：0
|
作者：
Tina Harrison
机构：
来源：
Journal of Financial Services Marketing | 2003年 / 8卷 / 1期
关键词：
banking; customer relations; e-business; e-commerce; financial brokers; financial engineering; financial institutions; financial marketing; financial models; financial planning; financial training; insurance; intermediation; knowledge management; management; marketing; marketing strategy; pensions; services quality; virtual organisations;
D O I：
10.1057/palgrave.fsm.4770102
中图分类号：
学科分类号：
摘要：
引用
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页码：6 / 10
页数：4
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