Unconscious thinking, feeling and behavior toward products and brands: Introduction to a Journal of Brand Management special issue

被引：2

作者：

Woodside A.G. ^{[1
]}

Brasel S.A. ^{[1
]}

机构：

[1] Boston College, Carroll School of Management, Department of Marketing, Chestnut Hill, MA 02467

来源：

Journal of Brand Management | 2011年 / 18卷 / 7期

关键词：

automatic; behavior; brand; consumer; experiment; interpretive;

D O I：

10.1057/bm.2011.8

中图分类号：

学科分类号：

摘要：

This introduction reviews the motivating forces behind this issue, exploring the role of nonconscious consumer behavior in branding environments. The article establishes a foundation of unconscious research in psychology and consumer behavior, and then provides an introduction to the four articles that follow. The article concludes with a call to adopt an inclusive interpretive-positivistic stance to the study of unconscious consumer-brand behavior, attitudes and beliefs. © 2011 Macmillan Publishers Ltd.

引用

页码：451 / 456

页数：5

共 31 条

[1]

Bargh J.A., The four horsemen of automaticity: Awareness, intention, efficiency, and control in social cognition, Handbook of Social Cognition, 1, pp. 1-40, (1994)

[2]

Boyatzis R.E., Transforming Qualitative Information: Thematic Analysis and Code Development, (1998)

[3]

Brasel S.A., Gips J., Red bull ' Gives You Wings ' for better or worse: A double-edged impact of brand exposure on consumer performance, Journal of Consumer Psychology, 21, pp. 57-64, (2011)

[4]

Brunel F.F., Tietje B.C., Greenwald A.G., Is the implicit association test a valid and valuable measure of implicit consumer social cognition?, Journal of Consumer Psychology, 14, 4, pp. 385-404, (2004)

[5]

Campbell D., Degrees of freedom and the case study, Comparative Political Studies, 8, pp. 178-185, (1975)

[6]

Chartrand T.L., Fitzsimons G.L., Nonconscious consumer psychology, Journal of Consumer Psychology, 21, 1, pp. 1-3, (2001)

[7]

Cox D.F., Risk handling in consumer behavior-An intensive study of two cases, Risk Taking and Information Handling in Consumer Behavior, pp. 34-81, (1967)

[8]

Dichter E., Handbook of Consumer Motivations: The Psychology of the World of Objects, (1964)

[9]

Dijksterhuis A., Nordgren L., A theory of unconscious thought, Perspectives on Psychological Science, 1, pp. 95-109, (2006)

[10]

Ferraro R., Bettman J.R., Chartrand T.L., The power of strangers: The effect of incidental consumer brand encounters on brand choice, Journal of Consumer Research, 35, pp. 729-741, (2009)

← 1 2 3 4 →