Development and evaluation of an early detection intervention for mouth cancer using a mass media approach

[1] Anderson DM(1989)Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service Health Educ Res Theory Pract 4 419-427

[2] Meissner HI(1977)Self-efficacy: toward a unifying theory of behavioral change Psychol Rev 84 191-215

[3] Portnoy B(1994)Evaluation of a mass media campaign on smoking and pregnancy Addiction 89 1245-1254

[4] Bandura A(1998)Coverage and quality of mouth cancer information in the popular press: 1987–1998 J Public Health Dent 58 241-247

[5] Campion P(2002)Mouth cancer knowledge, risk factors and characteristics of subjects in an mouth cancer screening program J Am Dent Assoc 133 1064-1071

[6] Owen L(1995)The role of applied research in public health advertising: some comparisons with commercial marketing Health Educ J 54 367-380

[7] McNeill A(1995)Community intervention trials: reflections on the Stanford Five-City Project experience Am J Epidemiol 142 576-586

[8] McGuire C(1990)Encouraging screening mammograms. Results of the 1988 Connecticut Breast Cancer Detection Awareness Campaign Conn Med 54 370-373

[9] Canto MT(1997)Provocative appeals in anti-smoking mass media campaigns targeting adolescents. The accumulated effect of multiple exposures Health Educ Res 12 227-236

[10] Kawaguchi Y(2002)Mouth cancer risk perception among participants in an mouth cancer screening program Cancer Epidemiol Biomarkers Prev 11 155-158

[1] Anderson DM(1989)Media use and the health information acquisition process: how callers learned about the NCI's Cancer Information Service Health Educ Res Theory Pract 4 419-427

[2] Meissner HI(1977)Self-efficacy: toward a unifying theory of behavioral change Psychol Rev 84 191-215

[3] Portnoy B(1994)Evaluation of a mass media campaign on smoking and pregnancy Addiction 89 1245-1254

[4] Bandura A(1998)Coverage and quality of mouth cancer information in the popular press: 1987–1998 J Public Health Dent 58 241-247

[5] Campion P(2002)Mouth cancer knowledge, risk factors and characteristics of subjects in an mouth cancer screening program J Am Dent Assoc 133 1064-1071

[6] Owen L(1995)The role of applied research in public health advertising: some comparisons with commercial marketing Health Educ J 54 367-380

[7] McNeill A(1995)Community intervention trials: reflections on the Stanford Five-City Project experience Am J Epidemiol 142 576-586

[8] McGuire C(1990)Encouraging screening mammograms. Results of the 1988 Connecticut Breast Cancer Detection Awareness Campaign Conn Med 54 370-373

[9] Canto MT(1997)Provocative appeals in anti-smoking mass media campaigns targeting adolescents. The accumulated effect of multiple exposures Health Educ Res 12 227-236

[10] Kawaguchi Y(2002)Mouth cancer risk perception among participants in an mouth cancer screening program Cancer Epidemiol Biomarkers Prev 11 155-158