共 67 条
[1]
Ainscough T., Luckett M., The internet for the rest of us: Marketing on the world wide web, J Con Marketing, 13, 2, pp. 36-47, (1996)
[2]
Auger P., Gallaugher J., Factors affecting the adoption of an internet based sales presence for small businesses, The Inf Soc, 13, 1, pp. 55-74, (1997)
[3]
Avlonitis G., Karayanni D., The impact of internet use on business to business marketing: Examples from American and European companies, Indust Marketing Manag, 29, pp. 441-459, (2000)
[4]
Barrett H., Balloun J., Weinstein A., Marketing mix factors as moderators of the corporate entrepreneurship-business performance relationship - A multistage, multivariate analysis, J Market Theory and Practice, 8, 2, pp. 50-61, (2000)
[5]
Becherer C., Maurer J., The moderating effect on environmental variables on the entrepreneurial and marketing orientation of entrepreneur-led firms, Entrepr Theory and Practice, 22, 1, pp. 47-58, (1997)
[6]
Bennett R., Export marketing and the internet: Experiences of web site use and perceptions of export barriers among UK businesses, Int Market Rev, 14, 5, pp. 324-344, (1997)
[7]
Bennett R., Using the world wide web for international marketing: Internet use and perceptions of export barriers among German and British Businesses, J Market Comm, 4, pp. 27-43, (1998)
[8]
Bharadwaj A., A resource-based perspective on information technology capability and firm performance: An empirical investigation, MIS Quart, 24, 1, pp. 169-196, (2000)
[9]
Brock J., Virtual globals - Marketspace and the internationalisation of small technology based firms, (2000)
[10]
Brown S., Art or science? Fifty years of marketing debate, J Market Manag, 12, 4, pp. 243-268, (1996)