Identification of influential marketing scholars and their institutions using social network analysis

被引：0
|
作者：
Patil V.H. [1 ]
机构：
[1] Gonzaga University,
[2] School of Business Administration,undefined
来源：
Journal of Marketing Analytics | 2014年 / 2卷 / 4期
关键词：
Interactive visualizations; Marketing scholarship; Social networks;
D O I：
10.1057/jma.2014.20
中图分类号：
学科分类号：
摘要：
This article uses measures of centrality from social network theory to identify influential marketing scholars and their institutions, who can serve as potential change agents for the field. It also develops interactive visualizations of two networks, one of marketing scholars and another of their institutions. © 2014 Macmillan Publishers Ltd.
引用
收藏
页码：239 / 249
页数：10
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