Validating the Gravity-Based Competitive Location Model Using Inferred Attractiveness

被引：2

作者：

Tammy Drezner

Zvi Drezner

机构：

[1] California State University-Fullerton,College of Business and Economics

来源：

Annals of Operations Research | 2002年 / 111卷

关键词：

competitive facility location; choice process; optimization;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

The attractiveness of retail facilities is an essential component of models analyzing competition among retail facilities. In this paper we introduce an innovative method for inferring retail facility attractiveness. Readily available data from secondary sources about customers' buying power and sales volumes obtained by competing retail facilities are used. The gravity-based competitive facility location model is used to predict sales. The attractiveness of the retail facilities are inferred from these data.

引用

页码：227 / 237

页数：10

共 20 条

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