Optimization of advertising expenses in the functioning of an insurance company

被引：0

作者：

Akhmedova D.D. ^{[1
]}

Zmeev O.A. ^{[1
]}

机构：

[1] Tomsk State University,

来源：

Russian Physics Journal | 2001年 / 44卷 / 6期

关键词：

Expense; Maximum Principle; Time Distribution; Optimal Time; Advertising Expense;

D O I：

10.1023/A:1012562125269

中图分类号：

学科分类号：

摘要：

With the use of Pontryagin's maximum principle, a problem of optimal time distribution of advertising expenses in the functioning of an insurance company is solved. ©2001 Plenum Publishing Corporation.

引用

页码：563 / 568

页数：5