Perceptions of Beardedness for Attractiveness, Masculinity, Fighting Ability, and Partner Quality: A cross-cultural Examination Among Hispanic and Iranian Women

Men’s beardedness is a sexually dimorphic trait that has played a role in both inter- and intra-sexual selection. It has been suggested that women may prefer bearded men because it may be a cue to men’s underlying physiology and immune function. Beardedness has also been implicated in perceptions of men’s aggressiveness and dominance. In the current research, we explored preferences for men’s beardedness among Iranian and Hispanic women and whether those preferences were moderated by trait pathogen proneness. In Study 1, Hispanic women were recruited and asked to choose the beard profile, from clean-shaven to very long, on a variety of traits (i.e., attractiveness, masculinity, fighting ability, reliable partner, and suitable father). Women more frequently chose light and moderate-length beard types across all outcome measures, and their self-reported levels of disgust was associated with higher preferences for clean-shaven profiles. In Study 2, Hispanic and Iranian women were recruited and asked to rate the beard profiles across the measures. Compared to Iranian women, Hispanic women demonstrated a stronger preference for bearded men. Further, there were cultural differences in self-reported measures of disgust and their preferences for beards in men. The findings from the current study highlight the unique preferences across populations for bearded profiles in men, and they suggest that they may be associated with pathogen trait levels.