TouristGo: a location-based mobile game to improve tourist experience by visiting path optimisation

With the increased residents’ income, people’s willingness to travel is also increased. The trend of tourism popularisation is becoming more and more apparent. Especially during the public holiday period, the number of tourists has increased sharply, resulting in a surge in the number of tourists in some cultural heritage zones and even congested, which has raised concerns from all sectors of society. The tourists’ dissatisfaction caused by tourism crowding needs to be solved urgently. In this paper, we proposed a mobile game TouristGo which not only incentivise the tourists to visit by following the least crowded path but also collect visitors’ location data to better manage the tourist flow within the cultural heritage zones. In addition, through the process, the tourist could gain a better understanding of the knowledge of the cultural heritage zones.