Application of an artificial neural network optimization model in e-commerce platform based on tourism management

The advantages of e-commerce and information technology play an extremely important role in enhancing the competitiveness of the tourism industry and adapting to the needs of global economic integration. The development of e-commerce has played a huge role in all walks of life. For the tourism industry, the role of e-commerce is even more important. This article analyzes the influence of e-commerce on tourism production factors, such as optimizing tourism production factors, optimizing industrial structure, improving the competitiveness of tourism enterprises and playing the leading role of the government. This article attempts to find out the fundamental reason why e-commerce can enhance the competitiveness of China’s tourism industry, so as to find a better way for e-commerce to promote the development of China’s tourism industry. In order to accurately predict the scale and quantity of domestic tourism, an optimized neural network model is proposed to analyze and predict tourism data, and then analyze and research the data. Tourism development factors such as tourism development factors, changes in tourism demand and the optimization of industrial structure have effectively promoted the development of China’s tourism industry.