Consumer decisions with artificially intelligent voice assistants

被引：0

作者：

Benedict G. C. Dellaert

Suzanne B. Shu

Theo A. Arentze

Tom Baker

Kristin Diehl

Bas Donkers

Nathanael J. Fast

Gerald Häubl

Heidi Johnson

Uma R. Karmarkar

Harmen Oppewal

Bernd H. Schmitt

Juliana Schroeder

Stephen A. Spiller

Mary Steffel

机构：

[1] Erasmus University,Erasmus School of Economics

[2] Monash Business School,Department of the Built Environment

[3] Monash University,Rady School of Management and School of Global Policy and Strategy

[4] Dyson School of Applied Economics and Management,undefined

[5] Cornell University,undefined

[6] Eindhoven University of Technology,undefined

[7] University of Pennsylvania Law School,undefined

[8] University of Pennsylvania,undefined

[9] Marshall School of Business,undefined

[10] University of Southern California,undefined

[11] Alberta School of Business,undefined

[12] University of Alberta,undefined

[13] Financial Health Network,undefined

[14] UC San Diego,undefined

[15] Columbia Business School,undefined

[16] Columbia University,undefined

[17] Haas School of Business,undefined

[18] University of California at Berkeley,undefined

[19] Anderson School of Management,undefined

[20] UCLA,undefined

[21] D’Amore-McKim School of Business,undefined

[22] Northeastern University,undefined

来源：

Marketing Letters | 2020年 / 31卷

关键词：

Artificial intelligence; Voice assistants; Consumer decision-making; Consumer dialogs; Digital marketing; Consumer models;

D O I：

暂无

中图分类号：

学科分类号：

摘要：

Consumers are widely adopting Artificially Intelligent Voice Assistants (AIVAs). AIVAs now handle many different everyday tasks and are also increasingly assisting consumers with purchasing decisions, making AIVAs a rich topic for marketing researchers. We develop a series of propositions regarding how consumer decision-making processes may change when moved from traditional online purchase environments to AI-powered voice-based dialogs, in the hopes of encouraging further academic thinking and research in this rapidly developing, high impact area of consumer-firm interaction. We also provide suggestions for marketing managers and policymakers on points to pay attention to when they respond to the proposed effects of AIVAs on consumer decisions.

引用

页码：335 / 347

页数：12