Professionalism evolves as knowledge and skills mature from craft to commercial practice - often as the result of learnings derived from failure and human hazard. Aviation, medicine, engineering, and architecture are examples of disciplines with an established knowledge base and curriculum of learning and mentorship. These disciplines often require regulated practices executed by certified professionals to ensure the safety and economic value of delivered services. This panel will debate whether we are learning effectively from our experiences and what might be done to accelerate increased software professionalism and product value.