Global competition and the rationalisation of local distribution networks: A case study of AGCO corporation in the UK.

被引：0

作者：

Custance, PR ^{[1
]}

Hollingsworth, AP ^{[1
]}

机构：

[1] Harper Adams Univ Coll, Sch Management, Newport TF10 8NB, Shrops, England

来源：

CHAIN MANAGEMENT IN AGRIBUSINESS AND THE FOOD INDUSTRY | 2000年

关键词：

distribution strategy; tractors; rationalisation; globalisation;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

Mergers and takeovers in declining markets can lead to particular problems to those distributing industrial equipment through traditional channels. When the companies involved have a global outlook these problems can pose severe strains on distributors. This paper reviews the distributor network employed by AGCO Corporation for its two key UK tractor brands, Massey Ferguson and Fendt. Distribution is seen as a key issue for AGCO, and in the eastern counties of England has presented dealers with the problem of how to successfully distribute a premium priced brand along side a medium priced brand leader.

引用

页码：265 / 272

页数：8