Bridging Marketing and Economics: Introduction to Special Issue

被引：0

作者：

Imai, Susumu ^{[1
]}

Ohno, Yuka ^{[1
]}

机构：

[1] Hokkaido Univ, Sapporo, Hokkaido, Japan

来源：

关键词：

UNCERTAINTY; BRAND;

D O I：

10.1111/jere.12192

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：255 / 257

页数：3

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[1]

[Anonymous], 1983, MARKET SCI, DOI DOI 10.1287/MKSC.2.3.203

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Erdemy, Tulin ;

Imai, Susumu ;

Keane, Michael P. .

QME-QUANTITATIVE MARKETING AND ECONOMICS, 2003, 1 (01) :5-64

Hendel, Igal ;

Nevo, Aviv .

KAMAKURA, WA ;

RUSSELL, GJ .

[6]

Kamakura WagnerA., 1993, INT J RES MARK, V10, P9

[7] Identifying dynamic discrete decision processes [J].

Magnac, T ;

Thesmar, D .