Use of License Duration for Segmenting Software Market

被引：0

作者：

Feng, Nan ^{[1
]}

Miao, Yi-yang ^{[1
]}

机构：

[1] Tianjin Univ, Dept Informat Management, Tianjin 300072, Peoples R China

来源：

PROCEEDINGS OF THE 6TH INTERNATIONAL ASIA CONFERENCE ON INDUSTRIAL ENGINEERING AND MANAGEMENT INNOVATION, VOL 2: INNOVATION AND PRACTICE OF INDUSTRIAL ENGINEERING AND MANAGMENT | 2016年

关键词：

Discount rate; License duration; Market segmentation; Subscription; INFORMATION; SEGMENTATION; QUALITY; ISSUES; GOODS;

D O I：

10.2991/978-94-6239-145-1_87

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

A new service model has emerged which delivers application and services on subscription by several options of license periods. Our paper discusses the optimal license duration for a software vendor to license software: one basic period or two license periods. In the model, we consider the license duration, the discount rate, and the reservation price. We show that two license periods can make software vendors segment their markets more appropriately and how software vendors can maximize their profits through the use of this new licensing policy.

引用

页码：901 / 907

页数：7

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