Approaches to improving breast screening uptake: evidence and experience from Tower Hamlets

被引:29
作者
Eilbert, K. W. [1 ]
Carroll, K. [2 ]
Peach, J. [2 ]
Khatoon, S. [3 ]
Basnett, I. [3 ]
McCulloch, N. [4 ]
机构
[1] NHS Waltham Forest, Publ Hlth Directorate, London E11 1HD, England
[2] McKinsey & Co Inc, London, England
[3] NHS Tower Hamlets, Publ Hlth Directorate, London, England
[4] N London Canc Network, London, England
关键词
breast screening; primary care; community intervention; WOMEN; NONATTENDERS; MAMMOGRAPHY; TRIAL;
D O I
10.1038/sj.bjc.6605393
中图分类号
R73 [肿瘤学];
学科分类号
100214 ;
摘要
This paper reports on an innovative whole-systems approach to improving uptake of breast screening in Tower Hamlets, a deprived borough in the East End of London with a large minority ethnic population. The approach, developed by the public health team at NHS Tower Hamlets, draws on analysis of needs and existing literature about effective interventions to promote breast screening. Social marketing research led to a campaign targeted at Bangladeshi women, together with a range of initiatives to promote breast screening through primary care services and community outreach through local well-known organisations. The breast screening service itself was upgraded and a new service specification is being introduced from April 2009. British Journal of Cancer (2009) 101, S64-S67. doi: 10.1038/sj.bjc.6605393 www.bjcancer.com (C) 2009 Cancer Research UK
引用
收藏
页码:S64 / S67
页数:4
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