Impacts of videoconferencing on business travel: the Norwegian experience

This paper assesses the impact of videoconferencing on business air travel. Results suggest that videoconferencing has only a limited effect on business air travel, with substitution rates of 2.5-3.5%. Thus, within the Norwegian market, videoconferencing is not considered a serious threat to the airline industry. The enterprises considered in this survey indicate low sensitivity to the threat of terror and the instability that has followed September I I in the US. In Norway, air travel recovered after 4-5 months. Videoconferencing is expected to grow but remain supplementary to personal contact. (C) 2004 Elsevier Ltd. All rights reserved.