The Evolution of C2C Social Commerce Models

被引：0

作者：

Sukrat, Supattana ^{[1
]}

Mahatanankoon, Pruthikrai ^{[2
]}

Papasratorn, Borworn ^{[1
]}

机构：

[1] King Mongkuts Univ Technol Thonburi, Sch Informat Technol, Bangkok, Thailand

[2] Illinois State Univ, Sch Informat Technol, Normal, IL 61761 USA

来源：

2016 ELEVENTH INTERNATIONAL CONFERENCE ON DIGITAL INFORMATION MANAGEMENT (ICDIM 2016) | 2016年

关键词：

C2C s-commerce; Business model; Facebook; Social networking sites; Social commerce; MEDIA; SUPPORT; TRUST;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

While large retailers utilize social commerce to increase consumer trust and online sales, a variety of online transactions take place among social networking users. These new forms of e-business models often conceptualized as C2C scommerce have become one of the most popular methods for consumer online trading. The article proposes four phases of C2C s-commerce (i.e., ad-hoc, empowered, organized, integrated) and examines how consumers can leverage the features and functionalities of social networking websites to their benefit. These four phases reveal the evolution of C2C s-commerce business models with future implications.

引用

页码：15 / 20

页数：6

共 21 条

[11] A study of the impact of social media on consumers
Hajli, M. Nick
[J]. INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2014, 56 (03) : 387 - 404
[12] The role of social support on relationship quality and social commerce
Hajli, M. Nick
[J]. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 2014, 87 : 17 - 27
[13] Social commerce constructs and consumer's intention to buy
Hajli, Nick
[J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2015, 35 (02) : 183 - 191
[14] Huang L.-T., 2015, J BUSINESS RES
[15] Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook
Kim, Angella J.
Johnson, Kim K. P.
[J]. COMPUTERS IN HUMAN BEHAVIOR, 2016, 58 : 98 - 108
[16] Effects of various characteristics of social commerce (s-commerce) on consumers' trust and trust performance
Kim, Sanghyun
Park, Hyunsun
[J]. INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2013, 33 (02) : 318 - 332
[17] What Drives Social Commerce: The Role of Social Support and Relationship Quality
Liang, Ting-Peng
Ho, Yi-Ting
Li, Yu-Wen
Turban, Efraim
[J]. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2011, 16 (02) : 69 - 90
[18] Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce
Liang, Ting-Peng
Turban, Efraim
[J]. INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, 2011, 16 (02) : 5 - 13
[19] From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers' purchase intention
Lu, Yaobin
Zhao, Ling
Wang, Bin
[J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2010, 9 (04) : 346 - 360
[20] The study on the effect of Facebook's social network features toward intention to buy on F-commerce in Thailand
Suraworachet, Wannapon
Premsiri, Sarawadee
Cooharojananone, Nagul
[J]. 2012 IEEE/IPSJ 12TH INTERNATIONAL SYMPOSIUM ON APPLICATIONS AND THE INTERNET (SAINT), 2012, : 245 - 250

← 1 2 3 →