The Evolution of C2C Social Commerce Models

被引：0
作者：
Sukrat, Supattana [1 ]
Mahatanankoon, Pruthikrai [2 ]
Papasratorn, Borworn [1 ]
机构：
[1] King Mongkuts Univ Technol Thonburi, Sch Informat Technol, Bangkok, Thailand
[2] Illinois State Univ, Sch Informat Technol, Normal, IL 61761 USA
来源：
2016 ELEVENTH INTERNATIONAL CONFERENCE ON DIGITAL INFORMATION MANAGEMENT (ICDIM 2016) | 2016年
关键词：
C2C s-commerce; Business model; Facebook; Social networking sites; Social commerce; MEDIA; SUPPORT; TRUST;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
While large retailers utilize social commerce to increase consumer trust and online sales, a variety of online transactions take place among social networking users. These new forms of e-business models often conceptualized as C2C scommerce have become one of the most popular methods for consumer online trading. The article proposes four phases of C2C s-commerce (i.e., ad-hoc, empowered, organized, integrated) and examines how consumers can leverage the features and functionalities of social networking websites to their benefit. These four phases reveal the evolution of C2C s-commerce business models with future implications.
引用
收藏
页码：15 / 20
页数：6
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