Strategic operational research

被引：15

作者：

Bell, PC ^{[1
]}

机构：

[1] Univ Western Ontario, Richard Ivey Sch Business, London, ON N6A 3K7, Canada

来源：

JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY | 1998年 / 49卷 / 04期

关键词：

OR groups; professional; practice of OR; history of OR; strategy;

D O I：

10.1057/palgrave.jors.2600467

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Operational researchers have been slow to define and claim a strategic role for operational research (OR). This article discusses the OR activities of a number of leading-edge organisations, and argues that in several instances these activities have sustained a competitive advantage over a significant period of time, and are seen as a 'strategic asset' to the parent corporation. Finally, it is argued that OR people should begin talking about OR as a strategic asset, and that recognition of this strategic role provides a vision of a very exciting future for OR.

引用

页码：381 / 391

页数：11

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