Acceptance and usage of mHealth technologies amid COVID-19 pandemic in a developing country: the UTAUT combined with situational constraint and health consciousness

Purpose The COVID-19 pandemic has created a devastating effect on public health. As "social distance" is a highly effective preventive measure of this pandemic, close contact between a patient and physician is strongly discouraged where possible. Consequently, mobile health (mHealth) technology is taking its momentum to fulfil this gap. The purpose of this study is, therefore, to empirically investigate the moderating as well as the direct role of situational constraint and health consciousness in the unified theory of acceptance and use of technology (UTAUT) constructs to understand the adoption and use behavior of mHealth care services amid pandemic. Design/methodology/approach Data were collected from existing mHealth users using an online survey questionnaire in Bangladesh. SmartPLS 3.0 and SPSS 23.0 were used for partial least squares-structural equation modeling. Findings Situational constraint and health consciousness both have strong direct positive effects on both behavioral intention (in all models) and use behavior (in Models 2 and 3). Further, this study revealed that effort expectancy remains insignificant in both direct and interaction effects whereas social influence becomes insignificant in interaction effects from direct significant effect (Models 1 and 2). Besides, the study reported that the relationship between behavioral intention and use behavior is moderated by situational constraint. Originality/value To the best of the authors' knowledge, this study is the first in terms of mHealth empirical investigation considering the current pandemic situation. The incorporation of the situational constraint and health consciousness into the UTAUT model provides a holistic framework to understand the influence of the adoption and use behavior of mHealth amid pandemic.