Strategic Management of Product Innovation

There are many innovation projects and originality during the innovation management. This paper uses three methods of strategic management to analyze this problem then puts forward a new perspective of product innovation, and conies to the conclusion that Chinese enterprises should change the old way of R&D management to enhance the innovation capability. The whole purpose of the paper is to give some suggestions for enterprises at home, help them to cultivate their R&D competitiveness, especially the core competitiveness of sci-tech enterprises.