Strategic Management of Product Innovation

被引：0

作者：

Ge, Liu ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND MANAGEMENT, VOLS I AND II | 2009年

关键词：

Strategic management; PIM; PPM; IPD; PVM;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

There are many innovation projects and originality during the innovation management. This paper uses three methods of strategic management to analyze this problem then puts forward a new perspective of product innovation, and conies to the conclusion that Chinese enterprises should change the old way of R&D management to enhance the innovation capability. The whole purpose of the paper is to give some suggestions for enterprises at home, help them to cultivate their R&D competitiveness, especially the core competitiveness of sci-tech enterprises.

引用

页码：257 / 260

页数：4