FROM GLOBAL MARKETING STRATEGY TO GLOBAL BRAND MANAGEMENT: SEEING THE WORLD THROUGH MSU COLORED LENSES

被引：0

作者：

Ozsomer, Ayseguel ^{[1
]}

机构：

[1] Koc Univ, Istanbul, Turkey

来源：

MICHIGAN STATE UNIVERSITY CONTRIBUTIONS TO INTERNATIONAL BUSINESS AND INNOVATION | 2009年 / 19卷

关键词：

STANDARDIZATION; MULTINATIONALS; GLOBALIZATION; EXPLORATION; ORIENTATION;

D O I：

10.1108/S1474-7979(2009)0000019011

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：81 / 94

页数：14

共 27 条

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[4]

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[10]

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